Dallas Mavericks
Season Opener
With the 2019 | 2020 basketball season about to kick off I began work on a visual, outdoor and digital campaign that would help drum up anticipation and awareness around the Maverick’s opening event.
CONCEPT
Rowdy, Proud, & Loud
ROLE
Art Director / Communication Designer
AGENCY
Mavericks Creative Studio
Creative Direction
Dale Alexander
Countdown
Social media took center stage as a daily countdown post circulated the Twitter and Insta Nets..
OOH (Out Of Home)
Digital billboards also proved a worthy medium for a daily anticipation drive as the countdown image worked its way through featured players all the way down to Luka Dončić
Bus Wrap
To help keep awareness up around the city, The Mavs’ Express bus received a facelift with new visuals and messaging, keyed in on the Rowdy, Proud & Loud concept.
